Agri-papers: Kimberly-Clark launches a range of tissue & towel products containing bamboo and wheat straw

Kimberly-Clark Professional has launched GreenHarvest products, a cutting edge offering that incorporates rapidly renewable plant-based fiber, such as wheat straw and bamboo, into Kleenex and Scott brand towel and tissue products.  GreenHarvest offerings include Kleenex hard roll towel and Kleenex Cottonelle coreless standard roll bathroom tissue made with 20 percent bamboo fiber, and Scott multi-fold towels, standard roll bathroom tissue, coreless JRT Jr. bathroom tissue and coreless standard roll bathroom tissue made with 20 percent wheat straw fiber. (PRNewsFoto/Kimberly-Clark Professional)

Kimberly-Clark [KC] Professional has launched a range of products based on ‘rapidly renewable’ plant fibres such as wheat straw and bamboo. The range of ‘GreenHarvest’ products will be used in Kleenex and Scott brand towel and tissue products.

KC Professional is the first major towel and tissue manufacturer in North America to introduce products made with 20 percent plant fibre in place of tree or recycled fibre. To use these fibres, KC has had to develop new manufacturing processes for converting plant fibre into pulp.

GreenHarvest offerings include Kleenex hard roll towel and Kleenex Cottonelle coreless standard roll bathroom tissue made with 20 percent bamboo fibre, and Scott multi-fold towels, standard roll bathroom tissue, coreless JRT Jr. bathroom tissue and coreless standard roll bathroom tissue made with 20 percent wheat straw fibre.

In 2012, KC Professional became the first major towel and tissue manufacturer in North America to pilot the use of products containing fibre from sources other than trees. GreenHarvest products are the “next-generation” products, an initiative recognized by leading environmental non-governmental organizations (ENGOs).

The interest in using alternative fibres has been part of the KC strategy and they recently sponsored work to look at the ‘Life Cycle Assessment‘ of alternative fibres and the results are available here: click here.

For some additional commentary and press reports, please see the following:

For some earlier information, please see the following: Booshoot and Kimberly-Clark Sign Development Agreement to Support Production of Tissue Products Made with Bamboo Fiber

WWF Study: Over 80% of future deforestation by 2030 confined to just 11 places

A recent WWF study forecasts that 11 places in the world will account for over 80% of deforestation by 2030 - 10 of the places are in the tropics.

The areas of concern or 'deforestation fronts' are: The Amazon; the Atlantic Forest and Gran Chaco; Borneo; the Cerrado; Choco-Darien; the Congo Basin; East Africa; Eastern Australia; Greater Mekong; New Guinea; and Sumatra.

The WWF report forecasts that more than 230 million hectares of forest will disappear by 2050 if no action is taken, and that forest loss must be reduced to near zero by 2020 to avoid dangerous climate change and economic losses.

For more detailed information on the work of the WWF and the press release concerning the Living Forest Report, please click here.