Students prefer printed books over e-books – apparently!

paperinsight ViewpointDirect Textbook, a textbook price comparison engine, has reported the results of their survey of over 500 active college students who use their services and completed their survey.

The result – Seven out of ten college students prefer print textbooks over e-books.

The more detailed survey results:
– 72% of college students prefer print textbooks to e-books
– 27% prefer e-books
– 2% have no preference

Students who prefer print textbooks commonly cited the following reasons:
– Print textbooks are easier to read
– They like to physically highlight important passages
– Print textbooks are cheaper
– They dislike e-book formatting
– E-books are difficult to navigate and bookmark
– Reading e-books makes their eyes hurt
– Lack of focus and concentration when reading e-books
– Print textbooks do not require Internet access
– They like to write on textbook pages
– Professors do not allow tablets or laptops in class
– Limited e-book availability
– They end up printing e-book pages anyway

Students who prefer e-books commonly cited the following reasons:
– E-books are cheaper
– E-books are lighter
– E-books don’t have to be returned
– E-books are more environmentally-friendly
– E-book passages can be quickly found using search
– E-book print size and brightness can be adjusted
– E-books can convert text to audio
– Apps can be used with e-books

Direct Textbook report that textbook purchasing trends are in line with the survey results. According to the Student Monitor, 87 percent of textbooks purchased by students in 2014 were print editions (36 percent new, 36 percent used, 15 percent rented). E-books comprised only nine percent of the market. The remaining four percent was made up by file sharing.

For more information, visit http://www.directtextbook.com.

Mobilegeddon: Websites not mobile-friendly will drop down the Google rankings

GoogleGoogle has made a major update to its search algorithm and if your website is not ‘mobile friendly’ it will drop down the search rankings, dramatically reducing the number of visitors to your site.

Some search engine ranking experts have called the potential fallout from the changes, “mobilegeddon”.

If you would like to check whether your website is considered ‘mobile friendly’, please click here and enter your website address.