Kimberly-Clark [KC] Professional has launched a range of products based on ‘rapidly renewable’ plant fibres such as wheat straw and bamboo. The range of ‘GreenHarvest’ products will be used in Kleenex and Scott brand towel and tissue products.
KC Professional is the first major towel and tissue manufacturer in North America to introduce products made with 20 percent plant fibre in place of tree or recycled fibre. To use these fibres, KC has had to develop new manufacturing processes for converting plant fibre into pulp.
GreenHarvest offerings include Kleenex hard roll towel and Kleenex Cottonelle coreless standard roll bathroom tissue made with 20 percent bamboo fibre, and Scott multi-fold towels, standard roll bathroom tissue, coreless JRT Jr. bathroom tissue and coreless standard roll bathroom tissue made with 20 percent wheat straw fibre.
In 2012, KC Professional became the first major towel and tissue manufacturer in North America to pilot the use of products containing fibre from sources other than trees. GreenHarvest products are the “next-generation” products, an initiative recognized by leading environmental non-governmental organizations (ENGOs).
The interest in using alternative fibres has been part of the KC strategy and they recently sponsored work to look at the ‘Life Cycle Assessment‘ of alternative fibres and the results are available here: click here.
For some additional commentary and press reports, please see the following:
For some earlier information, please see the following: Booshoot and Kimberly-Clark Sign Development Agreement to Support Production of Tissue Products Made with Bamboo Fiber